When we did early market research on RingSafe to learn who needed a solution to keep their ring secure - we were initially surprised to learn that people over 45 years old tended to find the idea novel but not valuable. The more we learned, the more we realized that our solution was best for a slightly younger generation.
In reviewing trends for weddings, honeymoons, rings and more over the last year or so - it’s become very clear why Gen Xers are more interested in RingSafe - because they are far more likely to lose their rings.
Why are Gen Xers more likely to lose their wedding rings?
1) Modern Men’s Ring Styles are More Likely to Go Missing: The last ten plus years have seen men’s rings in particular go from a discreet, classic, comfort-fit band to a statement piece that can range from chunky and masculine to a blinged out statement piece. These newer ring styles, worn by a younger generation of grooms, are harder to get used to, get in the way when we work out or have a higher cost to repair if damaged (lost diamonds anyone?).
2) Lavish, Water-Centric Honeymoons are More Common: Bora Bora anyone? Seriously though. In our parents’ day, a honeymoon weekend in Niagara Falls wasn’t uncommon. Today’s newlyweds are globetrotting to exotic destinations, most often on sunny beaches where they are enjoying time in the pool or ocean. Turns out that’s the number one place, outside of work, that rings were lost.
3) Fitness Trends for Men & Women are More Intense: In the ‘70s, ‘80s and even ‘90s many of the fitness trends (except Tae-Bo) were light on weights and heavy on cardio without a lot of props. Between CrossFit, increased lifting with personal trainers and any number of creative sports like Standup Paddleboarding, P-90X and SoulCycle, we’ve dramatically increased the number of activities we do that involve rapid, jarring hand motions, often with weights or specialty tools. Most of the women I know won’t even go for a run with their diamond ring on, much less attend a boot camp class with their sparkler. That means Gen Xers and soon to be married millenials have a lot more instances that they can lose their ring, if they aren’t careful.
What can you do to avoid losing your ring?
Besides getting something to protect your ring, consider getting a style that you are more likely to keep on or if you do need to take it off, be very cautious about where you put that ring. Take special care during workouts and watersports since those are among the most common situations for ring loss.
Have you been surprised at how often you take off your ring?
PS - Yes, that's me and the hubby, before we dreamed of RingSafe, at our overwater bungalow in Bora Bora during the first leg of our amazing honeymoon!